Bulk SMS business in Nigeria

Introducing  the  SMS  Business Short  Message  Service  (SMS)  is  a  service  that  enables  someone  to send  text  message  from  his  or  her  phone  to  friends,  relatives, associates  and  so  on.  It  is  also  possible  to  send  text  message  via  the internet using an SMS enabled online system.  SMS  is  becoming  more  popular  day  by  day  as  it  has  been  noted  to  be one  of  the  most  effective  way  of  communicating  to  people  that belong  to  the  same  group  or  have  common  interest  and  for  marketing or  promoting  products/services.  The  process  of  mass  messaging  is often referred to as bulk SMS messaging.  SMS  has  made  it  possible  to  reach  people  in  few  seconds  and  place information  directly  “in  the  palm  of  their  hand”.  The  recipient's direct response to such information has been noted to be very high.  SMS  Business  Profit  Boom SMS  business  is  enjoying  its  profit  boom  presently  as  you  will  have noticed  that  many  people  are  now  marketing  and  promoting  the business.  Though  the  price  for  each  SMS  sent  is  relatively  low,  but the  promoters  of  the  SMS  make  their  money  from  volume  and consistent sales of the SMS.  For  example,  if  you  have  a  user  of  your  SMS  system  that  send  at least  10,000  SMS  through  your  system  on  a  weekly  basis  and  you make  at  least  N1.00  (One  naira)  on  each  of  the  SMS,  then,  your profit is N10,000.00 (Ten thousand naira) If  he  sends  the  message  four  times  in  a  month,  that  will  give  you  a pure  profit  of  N40,000.00.  Now  consider  a  situation  where  you  have ten  people  that  send  the  same  number  of  messages  consistently,  that simply  means  that  you  will  be  making  a  huge  monthly  profit  of nothing less than N400,000.00.  users that are sending large volume of message through your system.  I  recently  discovered  someone  that  provides  SMS  for  some  banks  in Nigeria  and  since  the  banks  use  the  service  extensively,  he  is  able  to send  as  much  as  10  million  SMS  on  a  monthly  basis.  That  means  if he  makes  N1.00  on  each  of  the  SMS,  he  is  having  a  huge  profit  of N10  million  naira  in  a  month  without  considering  other  people  he  is providing the service for.  You too can be part of this SMS business profit boom.  What  Makes  SMS  A HOT  Money  Making  Business 1.  It  is  cheap  and  affordable  for  different  levels  of  users 2.  It  is  a  reusable  commodity.   3.  People  that  send  bulk  message  to  group  of  people  like religious  groups,  clubs,  friends,  associates  etc  are  likely  going to  do  it  consistently.   4.  It  can  be  used  for  instant  business  or  transaction  alert  as  seen with  the  banks.   5.  It  is  a  delightful  advertisement  method  for  marketers  and promoters  who  often  experience  quick  response  from  their recipients  any  time  the  message  is  sent  out.   6.  The  amount  for  sending  SMS  to  different  networks  is  the  same which  is  in  contrast  to  what  is  obtainable  when  you  use handset to send it to different networks.  The  Enormous  Potential  Use  of  SMS Here  are  some  highlights  of  what  the  SMS  System  can  be  used  for  in term  of  messages  that  can  be  sent  to  different  audience.     Business  Marketing  &  Advertisement     Wedding announcement  and  invitation     Birthday  announcement  and  invitation   Events  and     notification 
  Special  seasons  greetings     Political  campaign  and  awareness     Product  Launch  and  Sales  Promotions   Customer  Services  and  Relationship  Management     Financial  Services     Social  Networking   Business  Process  Management  and  Internal  Administration     Information  Technology  and  System  Administration   E.t.c.

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